Delaware businesses have an outstanding resource to help them explore expansion opportunities in Germany — economic development and trade experts Markus Wellmann and Sebastian Hass of PM&P. PM&P is a marketing consulting and market research firm founded in 1974. They provide strategic support in marketing and business development to companies around the world.
With $50 billion exported in 2014, Germany is the United States’ largest trading partner in Europe and is the sixth-largest export market for the U.S.
Germany’s consumer market is the largest in the European Union, with a population of 81.1 million. Moreover, a tremendous amount of international trade flows through Germany at some of the world’s largest trade events, including MEDICA, Hannover Fair, Automechanika, and the ITB Tourism Show.
The volume of trade, number of well-educated and prosperous consumers, and Germany’s geographic location at the center of the 28-member European Union make it a cornerstone around which many U.S. firms seek to build their European and worldwide expansion strategies.
To download and read PM&P’s guide to doing business in Germany, click here.