Meet Delaware’s Trade Representative in Australia: Angela Foley

Delaware’s Trade Representative in Australia is Angela Foley, the founder of Foley & Associates Pty Ltd. Angela Foley has worked in the international trade arena for over 25 years. She started her career with the Australian Trade Commission in London where she spent several years assisting Australian exporters to win business in Europe.  She established Foley & Associates Pty Ltd, a bespoke trade advisory consultancy, in Sydney in 2002. The company’s primary focus is to support regional and national government trade promotion agencies, and individual companies, to successfully do business in Australia and New Zealand.

To date, Foley and Associates has helped over 1000 organizations expand to Australia. The firm helps businesses export by:

• Introducing new products or services to current customers;
• Introducing current products or services to new market sectors;
• Providing up-to-date market intelligence;
• Planning and facilitating in in-country business trips
• Resolving challenges they may be experiencing with customers or partners; or
• Providing a better understanding about changes in market conditions that may impact their sales (e.g. changes to the regulatory environment etc).

For Delaware small businesses, Angela helps us plan business trips (aka “trade missions) to Australia. For the Delaware businesses participating in the trip, she selects hand selects target customers, distributors and potential partners that would be a good fit for their specific products and services. Then her team helps set up meetings in Australia with these targets, and helps plan the travel logistics for each participating company.

Export Delaware partnered with Angela’s team and went on a business trip to Australia last March. Six Delaware businesses participated and took part in a number of meetings in Sydney and Melbourne. As a result of this trip, these businesses project nearly half a million dollars in new export sales!

“The options for distributorship in Australia/New Zealand expanded as a result of the Trade Mission. We anticipate securing partnerships with one and perhaps two distributors who target markets in defense and forensics where we currently do not have brand recognition or sufficient sales growth for our product.”

– Tom Zawislak, B&W Tek

Interested in participating in the next trip to Australia? We are headed there in Spring 2019. Contact us for more information, and download the trip flyer here.

Why Australia?

The U.S. and Australia share similar language, business and cultural ties and have developed a long-lasting trade relationship supported by a Free Trade Agreement.

Australia’s economy has been strong for many years, and has achieved consistent growth for the past 27 years. It is known as a country that’s easy to do business with, since we share the same language, business and technical standards and legal practices. You may even recognize familiar products and service providers in Australia, as it’s consumer and business base as been well established.

There’s still a lot of opportunity for growth, especially in the sectors that Delaware small businesses specialize in, specifically: energy and resources, agribusiness, financial services, industrial equipment and automated systems, civil engineering and construction, transport planning and equipment, medical device, healthcare and pharmaceutical innovation, IT software for healthcare management, cloud computing and cybersecurity. The Federal Government has launched a national infrastructure plan that includes an investment of about $57 billion in transportation infrastructure.

Access to Asia: “International companies can tap into Australia’s deep business and cultural ties with Asia” says Angela Foley. Ten of Australia’s top 12 export markets are within the Asian region.

New South Wales: NSW has the strongest economy of the Australian states. The State is particularly strong in financial services, professional, scientific and technical services, property services, information media and telecommunications.

Exporting history with Delaware: Australia is ranked as Delaware’s 30th export market globally and 9th export market in the Asia Pacific region. Delaware businesses primarily export computer and electronic products, chemicals, transportation equipment and machinery.

Interested in participating in the next trip to Australia? We are headed there in Spring 2019. Contact us for more information, and download the trip flyer here.

Want more insight on the Australia’s economy? Check out this presentation from Angela Foley.

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