Compass Market Navigator: Scandinavia
Posted on May 15, 2026
Exploring Sales Opportunities in Norway, Sweden & Denmark
Hosted by Export Delaware
Date: Thursday, June 25, 2026
Time: 10:00 AM
Location: Zoom
Register today to secure your spot.
Looking to Grow International Sales in Stable, Innovation-Driven Markets?
Scandinavia may be one of the most overlooked regions for U.S. companies looking to expand internationally. Scandinavia—Denmark, Sweden, and Norway—offers Delaware companies a highly attractive business environment. The region combines economic stability, transparent regulation, strong digital maturity, and a culture of innovation. It also serves as a practical gateway to the broader European market for firms seeking dependable partners, sophisticated customers, and a predictable operating landscape.
Delaware companies across industries, including advanced manufacturing, life sciences, clean technology, healthcare, technology, and professional services, will benefit from the region’s openness to innovation.
Join Export Delaware for the next session in the Compass Market Navigator series—a practical webinar designed to help business leaders quickly evaluate whether a market is worth pursuing.
This session will provide a focused overview of the Scandinavian business landscape, how companies enter the region successfully, and what Delaware businesses should know before investing time and resources. Delaware’s Trade Reps, Terry Potter and Mark Chapman, will deliver a business overview and share practical market-entry guidance, sector opportunities, and success stories from U.S. Companies already active in the region.
Business Climate Overview
Scandinavia is widely considered to be a low-risk, high-innovation entry point for U.S. companies. The region’s predictability, innovation mindset, and strong alignment with U.S. business strengths make it a great market to explore.
- Stable economies supported by strong rule of law, low corruption, and predictable regulation.
- High levels of English proficiency, which reduce barriers for U.S. companies.
- Digitally advanced societies with strong infrastructure, broad broadband access, and rapid adoption of emerging technologies.
- Strong purchasing power and a willingness to adopt premium, high-quality products and services.
- Leadership in the green transition, positioning the region as a hub for sustainability-driven innovation.
- U.S.–Nordic trade ties are strong and expanding, with growing local interest in U.S. technology and investment.
- Many U.S. firms use Scandinavia as a test market because of its tech-savvy consumers and fast adoption cycles.
For Delaware companies looking for strategic, long-term international growth opportunities, Scandinavia can offer a strong entry point into Northern Europe.
Strategic Advantages for Delaware Companies:
- Access to Europe: Denmark and Sweden offer entry to the EU single market, while Norway aligns with many EU standards through the EEA.
- Strong innovation ecosystems in life sciences, clean energy, fintech, maritime technology, gaming, and advanced manufacturing.
- A collaborative business culture in which companies, universities, and public agencies work closely together, making it easier for foreign firms to join R&D networks.
- Efficient market entry supported by streamlined company registration, transparent tax structures, and accessible public procurement processes.
High-Potential Sectors:
- Green energy and climate tech, including offshore wind, hydrogen, carbon capture, and circular economy solutions.
- Life sciences and medtech, where demand remains strong for U.S. biotech, digital health, and medical devices.
- Digital technologies such as cybersecurity, AI, cloud services, and enterprise software.
- Logistics and maritime industries, where Scandinavia is a global leader in shipping, ports, and maritime innovation.
- Defense and security, supported by rising regional investment following NATO expansion and broader geopolitical shifts.
- Consumer goods and food, where premium U.S. brands perform well in high-income markets.
What You’ll Learn
Where the strongest opportunities exist across Norway, Sweden, and Denmark
- Practical market-entry guidance
- Sector opportunities
- Success stories from U.S. companies already active in the region
- How Export Delaware can support companies exploring the region
- Details about the upcoming business trip with the State of Delaware
Speakers:
Terry Potter, IBDG’s Trade Director, uses skills gained throughout her career working in international trade organizations to promote and assist companies looking to expand onto the world stage.
Born and educated in London, Terry has gathered experience working with international companies, gained an excellent perspective of commercial business, and honed her organizational talent and ability to work with both clients and contacts throughout the world.
Terry developed her skills in research across a wide range of sectors and geographic areas during her early career, being instrumental in the signing of dozens of lucrative export contracts. She has extensive experience of accessing key decision makers in leading companies, engaging with them and gaining a deep understanding of their business agenda.
A strategic advisor and specialist in cross-border business development, Mark Chapman, has more than two decades of experience advancing commercial interests across global markets. Specializing in large-scale infrastructure, energy, and sustainability projects, he has supported many companies on landmark initiatives by connecting them with high-value international opportunities.
His career is defined by the ability to build trusted relationships with senior government officials, project owners, contractors, and industry decision makers, driving concrete commercial growth through high-level institutional partnerships. He has led numerous trade missions, ministerial visits, and sector focused delegations, designing strategic programs that align government priorities with business ambitions.
With experience spanning Europe, North America, Asia Pacific, and wider global markets, he brings deep expertise in market intelligence, partner development, and international business expansion. His work is driven by a commitment to helping companies navigate complex environments and secure long term, sustainable growth abroad.
Considering International Expansion?
Export Delaware will lead a business trip to Scandinavia this fall, with stops in Norway, Sweden, and Denmark. Participating Delaware companies will receive customized meeting agendas designed around their business goals, connecting them with vetted distributors, strategic partners, and key decision-makers across the region.
If you are considering this business trip, this webinar is the best place to start. It will provide the clarity needed to determine if the trip aligns with your growth strategy before making a commitment.
Whether your company is exploring international sales for the first time or looking to expand into new regions, this session will help you quickly assess whether Scandinavia aligns with your growth strategy.
Who Should Attend
- International sales professionals
- Business development leaders
- Small and mid-sized business owners
- Companies looking to expand sales internationally
- Teams evaluating new global markets or distributor relationships
Reserve Your Spot
Join us on Thursday, June 25 at 10:00 AM for a focused discussion on international growth opportunities in Norway, Sweden, and Denmark.