Export Training: Unlock Global Opportunities

Do you want to learn how to sell your products overseas?
Are you already exporting and need to learn how to choose which country to expand to next?
Do you have new staff on your team who need to learn the ins and outs of exporting?

This export training is designed to help small businesses and entrepreneurs gain the knowledge and confidence to succeed in international markets. We will cover country market selection, finding the right distributors and customers, and practical methods and tools to achieve export purchase orders.

Led by experienced trade experts, this interactive training will provide practical guidance, actionable insights, and tools to help you create a roadmap for international success. Whether you’re new to exporting or an experienced exporter looking to expand your international sales, this session will set you on the path to global growth.

Space for this session is limited to Delaware businesses only. All interested must apply and be accepted in advance by Export Delaware.

Export Training – New Castle County 

March 25, 12:30 PM – 2:30 PM
Hosted by the New Castle County Chamber of Commerce
920 Justison St, Wilmington, DE 19801

Apply Here

Training Agenda:

• 12:30 – 1:00 PM – Lunch, Meet and Greet with Speakers
• 1:00 – 1:25 PM – How to Identify Target Markets Around the World with Apryl King
• 1:25 – 1:50 PM – How to Find a Distributor and Establish a Distributor Network with Andy Wood
• 1:50 – 2:15 PM – How to Craft Your Pitch and Get Your Foot in the Door with Beth Pomper
• 2:15 – 2:30 PM – Q&A

Speakers:

Apryl King
Business Advisor, Delaware Small Business Development Center

Apryl King is a Business Advisor at the Delaware Small Business Development Center and an Adjunct Professor at the University of Delaware, supporting businesses from startup to international trade. Since 2017, she has advised small businesses on various strategies to support their growth and expansion. She previously worked at the Maine International Trade Center and a Philadelphia-based trade association. Apryl holds a Bachelor’s from the University of Southern Maine and is pursuing a Master’s in International Business at the University of Delaware.

Andy Wood
Sales Director, SoLá Pelvic Therapy

Andy Wood has 20 years of experience in international business development. Before joining SoLá Pelvic Therapy, he was the Export Sales Director and VP of International Sales for LiteCure in Newark, Delaware, where he led the company’s international expansion into several markets.

Beth Pomper
Director, Export Delaware

Beth Pomper is an international marketing and sales professional with over 30 years of experience in export business development. She has successfully launched over 100 favorite food and beverage brands internationally, including Ben & Jerry’s Ice Cream, Major Peters Cocktail Mix, Ocean Spray, and more. In her tenure, she worked to establish master distribution networks and developed retail promotions throughout Europe, Latin America, Asia, and the Middle East.

What You’ll Learn:

This training program will cover the four key stages of becoming a successful exporter:

1. How to Identify Target Markets Around the World – Learn how to evaluate international markets and select the right one for your business.
2. How to Find a Distributor – Discover strategies for identifying, evaluating, and building partnerships with international distributors.
3. How to Craft Your Pitch and Get Your Foot in the Door – Gain tips on creating an effective pitch and making impactful first impressions with potential international partners.
4. How to Develop an International Network – Understand how to build and leverage a strong network of business contacts in global markets.

Whether you’re just getting started or looking to expand into new markets, this session will equip you with the knowledge and tools you need to succeed internationally.

Who Should Attend?

• Small and medium-sized business owners interested in exporting.
• Sales and marketing professionals who want to tap into international markets.
• Entrepreneurs looking for expert advice on how to grow their business abroad.

Why Attend?

• Expert Guidance: Get advice from experienced trade professionals on how to navigate the complexities of exporting.
• Free Access: This training is offered at no cost to Delaware businesses.
• Practical Resources: Gain actionable strategies, resources, and templates that you can implement immediately.
• Networking Opportunities: Connect with other businesses in Delaware looking to expand internationally.

How to Register

1. Apply to join us by filling out the Application Below: Simply complete the form below with your details to request your spot for the training.

2. Wait to be Accepted: After registering, you will receive a confirmation email informing you of your acceptance into the training. Spots for each training are limited and will be awarded to qualifying companies on a first-come-first-served basis.

Apply Here

Don’t Miss This Opportunity!

This free training is your chance to get expert advice, connect with other businesses, and start your global expansion with the confidence and knowledge you need. Join us and discover how exporting can open new doors for your business!

Apply Here!

If your business is located in Kent or Sussex County, we will host this training again in your county! Sign up for our newsletter here so you will be the first to know when registration for the training opens.