Meet Delaware’s Trade Representative in Australia

Delaware’s Trade Representative in Australia is Foley & Associates Pty Ltd. Established in 2002, Foley is a trusted international advisory firm specialising in market entry and business expansion services for companies seeking to do business in Australia and New Zealand. Foley offers tailored services such as market assessments, feasibility studies, entry strategies, regulatory insights, product evaluations, competitor analysis, and the identification of local distributors, importers, and end customers. The firm is also well regarded for coordinating high-impact B2B meeting programs and managing inbound trade delegations. To support long-term success, Foley provides a suite of corporate services, including legal, accounting, talent acquisition, employer of record (EOR), and go-to-market strategy.

Over the past 20 years, Foley has proudly supported a diverse range of international clients in their market entry and expansion efforts across Australia and New Zealand. These include U.S. state governments such as Pennsylvania, Virginia, Wisconsin, Maryland, Delaware, Washington, California, and Louisiana; Canadian entities such as the Consulate General of Canada, Global Affairs Canada, and CIMA; and European agencies including Invest Northern Ireland, Scottish Development International, and Business Finland. Foley has also partnered with private sector companies like Herr’s Foods, Wyld Networks, SmartOne Canada, Intralink, Automation Alley and Circardia to deliver tangible outcomes across advanced manufacturing, aerospace, defence, cybersecurity, clean energy, agri-food, life sciences, ICT, and smart cities sectors.g, talent acquisition, resident director, employer of record, and ongoing business development.

To date, Foley and Associates has helped over 1000 organizations expand to Australia. The firm helps businesses export by:

• Introducing new products or services to current customers;
• Introducing current products or services to new market sectors;
• Providing up-to-date market intelligence;
• Planning and facilitating in-country business trips
• Resolving challenges they may be experiencing with customers or partners; or
• Providing a better understanding of changes in market conditions that may impact their sales (e.g., changes to the regulatory environment, etc).

For Delaware small businesses, Foley & Associates helps plan business trips (aka “trade missions) to Australia. For the Delaware businesses participating in the trip, they hand-select potential customers, distributors, and partners that would be a good fit for their specific products and services. Then the team helps set up meetings in Australia with these targets, and helps plan the travel logistics for each participating company.

Export Delaware partnered with the Foley & Associates team on a business trip to Australia in March 2017. Six Delaware businesses participated in several meetings in Sydney and Melbourne. As a result of this trip, these businesses project nearly half a million dollars in new export sales!

“The options for distributorship in Australia/New Zealand expanded as a result of the Trade Mission. We anticipate securing partnerships with one and perhaps two distributors who target markets in defense and forensics where we currently do not have brand recognition or sufficient sales growth for our product.”

– Tom Zawislak, B&W Tek

Why Australia?

The U.S. and Australia share similar language, business, and cultural ties and have developed a long-lasting trade relationship supported by a Free Trade Agreement.

Australia’s economy has been strong for many years, experiencing consistent growth for the past three decades. It is known as a country that’s easy to do business with, since we share the same language, business and technical standards, and legal practices. You may even recognize familiar products and service providers in Australia, as its consumer and business base has been well established.

There’s still a lot of opportunity for growth, especially in the sectors that Delaware small businesses specialize in, specifically: energy and resources, agribusiness, financial services, industrial equipment and automated systems, civil engineering and construction, transport planning and equipment, medical device, healthcare and pharmaceutical innovation, IT software for healthcare management, cloud computing, and cybersecurity. The Federal Government has launched a national infrastructure plan that includes an investment of about $57 billion in transportation infrastructure.

Access to Asia: “International companies can tap into Australia’s deep business and cultural ties with Asia,” says Angela Foley, founder of Foley & Associates. Ten of Australia’s top 12 export markets are within the Asian region.

New South Wales: NSW has the strongest economy of the Australian states. The State is powerful in financial services, professional, scientific, and technical services, property services, information media, and telecommunications.

Exporting history with Delaware: Australia is ranked as Delaware’s 30th export market globally and 9th export market in the Asia Pacific region. Delaware businesses primarily export computer and electronic products, chemicals, transportation equipment, and machinery.

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